FOOD AND BEVERAGE | TOTAL BRANDING
Brand new image: not only fishball
To highlight Hui’s brand story and value, the retail packaging has been completely revamped. Instead of the familiar image of meatballs on the packages, a modern stylish design of a clean white pack with bold and simple geometrical shapes, lines and curves is adopted to attract customers of all ages. The products are also packed in reusable zip bags rather than the typical vacuum packaging for better hygiene and convenient storage. Such unique packaging is devised to reshape the impression of fishballs and make the products stand out in the market.
Inheritance and transformation: from traditional to modern
from a wooden hawker’s trolley selling handmade fishballs in the 50s to a homemade small retail shop, and further to the first automated meatball factory
in Hong Kong with world recognised certifications, but still adheres to its original philosophy — providing the very best Hong Kong style meatballs to all customers.