FOOD AND BEVERAGE | TOTAL BRANDING DESIGN
Redefine vegetarian cuisine with a new taste and style
The brand name “Ho Sik food farm” represents the concept of offering delicious plant-based food instead of animal meat. The yellow dot on “i” represents soybean — the main ingredient used in Ho Sik’s products and the curve thereunder illustrates the smile consumers will have after tasting the dish. The calligraphy style used for “h” and “k” in the logo are typically seen on neon signs in Hong Kong so as to emphasise the traditional Hong Kong flavour and style.
Through the “ho” (i.e. “good” in Cantonese) series, Ho Sik seeks to deliver good plant-based vegetarian meals to meet the needs of consumers, vegan or not, for healthy and nutritious food while satisfying their taste buds.