FOOD AND BEVERAGE | REBRANDING PROJECT
BRAND & VISUAL IDENTITY
The best delicacy: shall we Spain?
Jamón Ibérico is known as the crown jewel of Spanish cuisine. Diverxu is committed to delivering different kinds of Ibérico ham to satisfy the taste buds of gourmets. To highlight the premium quality of its products, the redesigned logo of Diverxu uses a more elegant and sophisticated font with serifs and a touch of gold is also found in the letters “V” and “X” for a sense of luxury and uniqueness.
A set of icons illustrating olive, garlic, saffron and luxury which represents the main ingredients of the products and the class of the brand is designed to reflect the identity of Diverxu. The icons are presented in a column on the business cards to portray the slices of Ibérico ham, with thin gold lines to match with the logo and for a subtle grandness.The retail pack has been revamped to complement the luxury concept. Different colours of packaging represent the variations of purity of the breed and curation periods of the Iberian pigs. The golden detail is also added for brand consistency and the product is adorned with an illustrated frame which resembles that of a famous painting to provide a hint of luxury and elegance while goes well with the catch copy “masterpiece” on the bottom of the package.