FOOD & BEVERAGE | BRAND & VISUAL IDENTITY
Paint your dream & a peek behind the crema
As the design team of Déjà vu, our goal was to create a cozy neighbourhood café with a touch of French flair and a hint of the otherworldly. The concept of "already seen" really resonated with us, and we wanted to capture that sense of familiarity blended with a dash of the unknown.
The logo design features a mirrored reflection, evoking the idea of parallel dimensions without feeling too overt. This mirrored effect is echoed throughout the branding, appearing on signage, merchandise, and even the café's tabletops.
When customers step into Déjà vu, we hope they're transported to a cozy, timeless café where they can escape the hustle of the city, sip on a perfectly crafted coffee, and let their minds wander through the possibilities of parallel universes. It's our little neighbourhood haven with a touch of French charm and a pinch of the unknown, day and night.
